TARA Biosystems is an innovator in cardiac health, creating reliable tissue models that enable faster, safer, and more reliable development of new medicines. As they were expanding their platform and seeking further rounds of funding, TARA approached The Public Society to assist in naming and branding of products.
Through workshops and collaboration with the TARA team, we devised a flexible system for naming tissue lines, and a framework by which new marks for each can be designed. The internal- and external-facing naming structures are grounded by a visualization of TARA’s product structure as a tree — a reference to the inspiration behind the brand name and logo.
Agency: The Public Society
Design: Audrey Stanton
TARA Logo: Mohammad Sharaf
Naming: Cristian Fleming, Audrey Stanton